This only happens if you are a frequent customer, and order the same thing each time. But there's something that makes you feel special as a customer if the staff knows you have a "usual".

In my case, my wife and I go to a breakfast restaurant a couple of times a week, and one day the waitress looked at me and said, "The usual?" I was a bit surprised, but I said yes. And sure enough, she brought out exactly what I liked.

Two important things happened from that:

1. It made me VERY loyal to that restaurant, because they KNEW me. They knew what I liked, and cared about remembering it.

2. It made me VERY loyal to that WAITRESS. Because she remembered me, I always remember her and ask to be seated in her section. Action Step: What is one way that your staff can notice a "usual" in your regular customers, and offer it before they even ask?

Written by John Connor
source: businesstomato